The company utilized it to generate psychographic profiles of about thirty million US voters and focus on political adverts towards them. Facebook learned in 2015 and demanded the information be deleted, Quartz reviews. But Facebook failed to publicly acknowledge the leak till Friday and, Irrespective of claims to the contrary, it seems Cambridge Analyitica however has a great portion of the info. Cambridge Analytica, that has now been banned by Facebook, can be facing the opportunity of acquiring run afoul of US election legal guidelines which is staying looked into through the Mueller investigation.
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